Sunday, April 22, 2012

Fur PR

Danish fur breeders are trying to brush up their image with a new PR campaign after all the bad press they have been getting the last few years.(Norway: protest against fur).

Danish animal rights group Dyrenes Beskyttelse strikes back and gets coverage for it in the national press.

Ekstra Bladet (link in danish)

In their new media campaign the fur breeders claim that they are the best in the world and that their animals are treated well. According to them, only 1% of their animals become sick and suffer.

The animal rights group Dyrenes Beskyttelse doesn't wan't to just sit and watch while the fur breeders wage their PR offensive. So they published their own Ads to set the record straight.

The fur breeders claim that only 1% of their animals suffer (a claim apparently without facts to back it up). What is factual is this:

50 % af de danske minkfarme fik i 2010 kritik, påbud eller blev politianmeldt af myndighederne'.
Translation: 50% of danish minkfarms have been criticized, received an injunction or been reported to the police by the authorities.

So, only one percent? I don't think so. Especially if these sort of images turn up when you look up danish mink farms:

Solskov Mink 2010 - v. Tage Pedersen (formand for Kopenhagen Fur) from on Vimeo.

Another fact about the fur industry:

I rapporten 'Dyrevelfærd i Danmark 2010' lyder det da også, at der skete 'lovovertrædelser på 50 procent af pelsdyrfarmene'.
Translation: The report 'Animal welfare in Denmark 2010' states that 50% of fur farms broke the law.

I hope the danish animal rights community succeeds in providing a counterweight to the fur industry.

Thursday, January 12, 2012

Coyote fur

Dutch celeb Arie Boomsma likes to wear coyote fur, is taking the heat for it...and it is all over the news:

Arie Boomsma fur fight

Dutch actress Georgina Verbaan took offense to Arie and his love for fur on a dutch tv show. She pointed out the horrid conditions in which these animals die for the fur industry and that he - as a celeb - is a role model for other people. Others may imitate his behavoir...and his morbid wardrobe...

Georgina Verbaan (source: wikimedia)

Arie didn't agree and defended the fur industry with the following...(here it comes!):

Volgens Arie is zijn jas gemaakt van coyotes uit Canada en de Verenigde Staten. Ze worden afgemaakt omdat ze anders een hongerdood zouden sterven. Die wijze is goedgekeurd door dierenorganisaties.

Don't understand dutch? Arie said that his fur was made from coyote and that they were killed because else they would 'die of starvation'. Yes, that's the argument. Kill an animal for fur, because else you're a monster for letting those poor animals starve...

He is so sure that he is wairing 'ethical fur' that he is is willing to go in debate with the dutch anti fur group "bont voor dieren" (fur for animals) to prove his point.

Coyote fur isn't trapped or snared humanely. Trapping isn't humane. Don't believe me? The trappers put up enough stuff on youtube (not an animal group, but the trappers themselves) that will prove my point. Here is one such clip already:

And by the way: Ethical fur? We have heard this before. Not just when dealing with coyote fur obtained by trapping, but also when dealing with farmed fur (such as raccoon dog or fox). It is the current strategy of the fur trade to place their 'product' (productplacement of fur) on the market as a green and ethical product. Not surprisingly since all the companies and industries are doing it these days... It is a marketing strategy (a fancy word for bombarding people with slogans and ads). If you really believe that fur is 'ethical', you might want to read this: ethics and fur or this: fur is green: ecological?

Arie, if you were ever to read this. Coyotes are trapped because they hunt prey animals that hunters want to shoot during hunting season. So killing them eliminates competition. They also get killed off because farmers hate them. Don't believe me? Read this:

Trapping is regularly used for pest control most commonly of beaver, coyote, raccoon, cougar, bobcat, Virginia opossum, fox, rat, mouse and mole in order to limit damage to households, food supplies, farming, ranching, and property. Proponents claim that trapping can reduce numbers of predators in order to increase the populations of quarry species for hunting
source: wikipedia

There is also another reason why coyotes are trapped...the demand for fur. The more demand for fur, the more animals wil get trapped for fur (supply and demand).

It is far from a well regulated industry, something proponents would like us all to believe. First of all, animal welfare laws differ in the united states from state to state. So what is legal hunting, fur farming or fur trapping in one state, isn't so in the other. You can't get away with saying that the coyote fur is from the states and therefore ethical (unless everything is ethical). The US isn't even a place were animal welfare or the environment is taking serious in the first place.

Canada isn't much better: government of british colombia trapping regulations

Here are some interesting snippets from their fur trapping regulations

Class 3 species:
This class
includes the wolf and coyote.Trappers will
be encouraged to trap these species,
especially in areas of chronic animal damage
control problems.

A holder of a licence, permit or other
authorization to trap commits an offence
unless that person examines the holding or
non-killing traps he or she has set on a
trapline at least once every 72 hours

This means that a wild animal in British Colombia can be trapped in a leghold trap and stay there legally for almost 3 days. So no animal welfare concerns here? If an animal is trapped for three days (such as a coyote) in the middle of the wilderness, it will be unable to drink, eat, defend itself from other animals, be exposed to the elements, might be in excruciating pain (its freaking leg is in a trap),...

The same is true for the US, and these regulations can differ from state to state, all of this is approved by the 'humane trapping standards'. There is nothing humane about this at all.

Using a snare to kill coyotes is also a coming practice, and is not quick or painless. It is strangulation with a pice of metal wire. So in other words, you are garroting live animals. That's torture...for fur.

Here is some more proof:

Sunday, November 13, 2011

Thousands protest against fur trade

Yesterday thousands took to the streets in Norway to protest against the fur industry in their country, calling for a ban on fur farms. The march was organised by norwegian animal rights group NOAH and made headlines across the country.

Norwegian newspaper Dagbladet had a full article on the protests and focused on the broad support the animal rights movement got from politicians, local celebs,...

Some of the more prominent attendees of the march include norwegian politician Hadia Tajik fashion designer Fam Irvoll , novelist Unni Lindell and actress Viktoria Winge

Hadia Tajik is a norwegian parlementarian and member of arbeiderpartiet.

Hadia Tajik, profilbilde

This is what she had to say:

No fur products are necessary enough, warm or beautiful enough to justify an industry that breeds wild animals to become luxury clothing. We have to set a standard. We have to ban fur breeding in Norway.

You cannot get anymore explicit than that. I wish we had more politicians like that. More and more people in this country - including politicians - are condemning the fur trade. And this is a big deal, since Norway is a traditional fur country. We can only hope that something more comes out of this than just protests and headlines. I hope politicians such as Hadia Tajik or Heikki Holmås (SV) actually take steps to ban fur farms and take the appropiate parliamentary actions to make it happen.

The time for the politicians to do their job is now, because the norwegians are losing patience. And yes, that's also in the news (not making this up):

At politikerne drar ut avviklingen av pelsoppdrett, fører til et sinne i det norske folk

translation: That politicians are stalling a ban on fur breeding, is making norwegians angry.

Pressure has been mounting the last few years against the fur industry, you can read more about it here

For those of you who understand norwegian:

Interview of Siri Martinsen (animal rights group NOAH)

Sunday, October 16, 2011

The fight against fur: follow up

Winter is coming and animal rights groups such as GAIA (Global Action in the Interests of Animals) or fur for animals (in dutch: 'Bont voor dieren') are stepping up the fight against fur, trying to make the streets fur free once and for all. If you haven't read my previous post about their new campaigns here in Belgium and Holland, you can find it here

In Belgium GAIA managed to get belgian born movie star Jean-Claude Van Damme to pose for an anti-fur billboard. Naturally this made the national headlines (and the billboards can be seen many places in the country). The fur industry naturally didn't like this and decided to sue GAIA.

Complaints against GAIA (in dutch)

Now it appears the lawsuit failed utterly. The Belgian fur federation, The European Fur Breeder's Association and the International Fur Trade Federation decided to sue animal rights group GAIA. They wanted to ban the anti-fur billboards via court order. The judge dismissed the case however...

The fur industry also filed a complaint with the belgian JEP, a commission for ethical practices in ad campaigns. These complaints however were dismissed as well. So Jean-Claude Van Damme will be able to continue being a 1980's and 1990's superhero for minks in the streets of belgium for a while longer. In billboard size even, so quite literally larger than life.

And yes, this made national headlines in several major news outlets. If you understand dutch, you can read this: newspaper article or this or this or ...

As you can see this brought even more attention to this campaign and to the suffering of animals in the fur industry. The belgian animal rights activists haven't been silenced, so the protest can continue. Hopefully the campaigns will be succesful both in Belgium as in Holland.

Sunday, October 9, 2011

The fight against fur

Winter is coming and fur collars and fox tails will be flying in our faces thanks to sly marketing tactics of the international fur industry and the simple fact that they stich real fur on just about anything these days (hats, collars, boots, purses, ...).

Some would give up, luckily Belgian animal rights group GAIA (Global Action in the Interest of Animals) doesn't. And for their latest campaign they got an international star with belgian roots: Jean-Claude Van Damme. Yes, the muscles from Brussels.

GAIA's latest campaign: The victims (link in dutch)

With giant billboards showing Jean-Claude Van Damme holding a dead mink, GAIA is taking the fight out to the streets. These billboards will be present in 8 big belgian cities. GAIA wants to ban fur farming from belgium (there are still 19 fur farms left in this country) and inform the public of the animal welfare and environmental concerns.

In Holland a similar campaign started very recently. Animal activists from 'Bont voor Dieren' (fur for animals) kicked off a campaign with the slogan Only animals wear fur

Their goal is to inform the public and ban fur farming from Holland in five years time (Holland is one of the biggest mink producers in the world). Local dutch celebs such as actrice Sanne Vogel, DJ Wannabeastar (Jojanneke Van der veer who is also behind furfreefashion and Maxim Hartman joined in on the campaign.

If you understand dutch, be sure to check out this video of the campaign kick off:

Saturday, September 24, 2011

West Hollywood bans fur

Good news! The city of West Hollywood decided to ban fur. Yes, it is just one town in the entire world, but it's a great step forward. Let's hope other towns - and one day countries - follow suit. Thumbs up to councillor John D'Amico who made this historic fur ban possible.

West Hollywood bans the sale of fur

West Hollywood City Council have taken the first steps towards banning the sale of fur clothing, making it the first place in the United States to adopt such a law.

The isn't final yet, there is another vote in october:

Following a heated seven-hour debate, the council voted unanimously to block the sale of apparel made in whole or part from the pelt of an animal with hair, wool or fur, pending the result of a final vote in October.

The fur trade - naturally - isn't too happy about all of this.

You cannot be a fashion destination if you cannot represent the designers' full collections of designs in retail establishments," Kaplan said

Yes, full collections...Just ignore the ethical and environmental questions. And the fact that many designers are almost just about forced to use fur if they want to participate in certain fashion shows.

Sunday, September 4, 2011

Swedish fur farms exposed again

Last year The Swedish animal rights group Djurrättsalliansen (Animal Rights Alliance) exposed the fur industry to the entire world by releasing images of the day to day suffering mink have to endure in the name of fashion.

A year later the swedish Animal Rights Alliance released new footage of the conditions on mink farms. And despite the promises made by the fur trade and politicians, the conditions of the animals have not improved at all.

This disturbing video shows the truth behind mink farming:

”Välskötta djur i god kondition” from Djurrättsalliansen on Vimeo.

These images were taken this summer on seven swedish fur farms. They show the exact same conditions like last year, despite the use of new cages. Four of the seven farms that were visited by the animal activists had new cages in use that are supposed to improve animal welfare. However they encountered the same disturbing conditions with these cages.

mink farming (swedish)

Den nya dokumentationen visar att det inte har skett några förbättringar alls sedan avslöjandet förra året. På de farmer som besökts i år har Djurrättsalliansen kunnat dokumentera minkar med beteendestörningar, trasiga och smutsiga burar, döda djur och väldigt mycket skador, främst bitskador efter det att djuren biter på varandra eller på sig själva.

Translation: The new images show that the situation hasn't improved since last year. The fur farms visited by Djurrättsalliansen this year had animals with behavioral problems, filthy cages, dead and wounded mink. Most wounds were bites inflicted by themselves or other animals.

When the Animal Rights Alliance released the images of the swedish fur industry last year, it was quickly swept under the rug. Authorities claimed the animals were in good condition and well cared for. (The real findings of veterinarians came out later as you can read in my previous post

With all this horror in the name of fashion, we can only be thankfull that there are fashion designers out there not willing to participate in this fur fashion trend, like Fur Free Fashion,Fashion against fur (in norwegian) or the Oslo Fashion Week

Friday, September 2, 2011

fake fur trend this fall

The fur industry prides itself on the so called fur renaissance... But could it be that real fur is on its way out and this time for good? No matter how much marketing dollars they throw at it?

This article in the LA Times on the fake fur trend in fashion is worth a read.

A few quotes:

Faux fur is everywhere this season. And thanks to manufacturing advances, it looks better than ever

Even at the high end, fake fur is being used widely by designers who note the improved quality and realistic nature of materials coming from Europe and Japan. These imported materials allow for more versatility in design, not to mention lower costs compared with real fur.

And the best bit of good news:

"The fur trend in the U.S. is toward fake," says Amy Lechner, an analyst with Pell Research. "The stigma of fake fur is rapidly decreasing."

Lets hope that the fake fur trend sticks and the real fur trend dissolves and goes away for ever.

Friday, August 19, 2011

Canadian fur not so green (campaign from the fur council of canada) has been pushing fur as 'eco fashion', as a guilt free fashion item to...fight global warming? To illustrate with a mind numbing examble from the youtube channel of beautifully canadian:

As you can see the fur is green campaign claims a lot of things: fur is green, fur is sustainable, animal welfare and the environment are important to the fur industry,... They don't back up their claims with facts. They don't even make a good case, but they are good at being vague and using simple 'truths' and slogans. Unfortunately many people seem to pick up their slogans - I'm looking at you fashionista folks - and accept them on face value.

After all, simple truths are simple innit?. So they can't be wrong. Just check out this fur loving environmental activist

What a shame that the campaign doesn't back up their claims with hard facts and numbers (would love to see some), but of course facts aren't catchy and trendy. So no need to bother...

fur is green

Worldwide, the fur industry is an excellent example of an industry based on sustainable use. All the furs used by the trade are abundant and absolutely no endangered species are used. This is assured by strict provincial/state, national and international regulations.

An excellent example of an industry based on sustainable use? I guess we have to take their word for it... or maybe not: fur farming and pollution

manure, carcasses and waste feed from largely unregulated and ever-expanding mink farms in Yarmouth and Digby counties in southwest Nova Scotia have been allowed to seep untreated into local watercourses for years.

I thought it was a well regulated industry? Especially in Canada? Maybe not so green and sustainable after all? Unless you ignore the facts and rather believe eye-catching and superficial marketing campaigns.

This industry is now expanding here and throughout the Atlantic Provinces, and now others are taking notice of the waste-management problems associated with this industry. It’s time for all levels of government to act on this issue.

The David Suzuki foundation is tackling the issue of fur farming and pollution and sent a protest letter to Nova Scotia Premier Darrell Dexter and Nova Scotia Mink Breeders Association President Earl Prime: clean up fur-farming industry and protect water quality

Several studies in Nova Scotia have found the following:

The studies found that some of the lakes had more than 1,000 times the amounts of phosphorus and fecal coliforms normally found in natural water bodies.

Again: Is this green? Is fur sustainable and - as says - 'eco-logical'? And this isn't china, this is Canada. A country that supposedly regulates the fur industry and where the fur trade is 'responsible', 'green' and carries the fur industry label origin assured.

The David Suzuki foundation technical brief also contains some interesting facts that shed a new light on this fur is green hype: The impacts of the mink industry on freshwater lakes in Nova Scotia:
An overview of concerns

There are approximately 40 mink operations with 1.4 million mink located near the headwater of
the Carleton River. The industry has grown by about 415 per cent since 1997. The Nova Scotia
mink industry has seen a steady climb in profit in recent year

So it is getting worse thanks to the increased popularity of fur... I thought the industry was getting more responsible, which makes people buy more fur. Or people are buying more fur because they are made to believe things that just aren't true, because millions and millions of dollars are going to marketing and providing young fashion designers with free fur to use in their designs.

The technical brief contains some startling numbers:

approximately 18,200 tonnes of manure will be produced annually by
the mink. This will include 455 tonnes of phosphorus and 910 tonnes of nitrogen from the manure
as well as 16,380,000 liters of urine annually that can affect surface and groundwater in the
watershed area. This does not take into account any phosphorus or nitrogen produced from waste
feed or chemical agents used in the farming process.

Remember, this is just for one area of Canada. The global fur industry is far bigger. Just imagine the sheer amount of pollution in the name of fashion, hypes and trends.

An example of the well regulated fur industry in Canada:

“Runoff flows into a 10 acre wet pasture that borders a stream”
“Runoff flows through the woods approximately 30 feet from the lake”
“Runoff flows into woods it is approximately 200 yards to the neighbouring lake”
“Runoff flows through the woods and into a natural wetland which flows into
Porcupine Lake”
All of these practices were deemed acceptable by the Nova Scotia Department of Agriculture.

After reading this post, do you think it is justified saying fur is eco fashion?

Do you?

Fur is green: greenwashing

I found this terrific blogpost the other day on the greenwashing blog on the campaign fur is green. You can read the full post here: Fur is Green: A Desperate Greenwash from the Fur Council of Canada

Claiming that fur and fur-trimmed products are “green”, “ecological”, or “environmental” is the equivalent of saying, “have a nice day”. There are no restrictions or regulations on using these terms and the fur industry has no independent endorsement or certification of its so-called commitment to the environment or “eco” practices.

This quote marks the spot exactly!

The fur trade will claim that no endangered species are used in their fur products, as if this was a commendable feature. But refraining from intentionally harming or killing endangered species is the LAW, and following the law is a bare minimum requirement of all industries!

Indeed. We are supposed to applaud them for not killing off endangered species. Well you can call me responsible too then. I didn't kill of any endangered species in writing (and publishing!) this blogpost. You see? I'm responsible now...

Monday, August 15, 2011

fur is green: factsheet

Revevalp på liggehylle

picture: Nettverk for dyrs frihet (Net. for Animal Freedom)

The fur trade likes to market fur as ecological ... as a responsible choice made by people to protect the environment. Of course by marketing fur in this way they are simply jumping the corporate greenwash bandwagon. Many corporations and sectors are trying to portray themselves as 'green', now that the public is becoming more and more aware of environmental problems and its dangers.

I've blogged about the attempts made by the fur industry to brand their red fur green before here and here

But I felt like something was missing. A good old fashion Q & A or an old fashioned factsheet...hence this post. I will also add this as a page on my blog and update this regulary with more information.

Lets get to it:

On the campaign website they've set up an Q & A section where they explain their arguments in short order.

fur is green: questions and answers about fur

1. Questions about fur

Fur is green:

We want people to know that fur is an excellent choice if you care about nature -- because fur is a natural, renewable resource. The Canadian fur trade is very well regulated to ensure animal welfare. The furs we use are abundant; never from endangered species.

Good animal welfare on fur farms? The farms are virtually the same in europe as they are in north-america. And it doesn't look good from a welfare point a view. To name but one example as to why animal welfare is insufficient: veterinarians want to ban fur farming

Norwegian veterinarians:

Todays fur farming practices are based on keeping active predators confined in small wire mesh cages. This means that animals cannot act in a natural way.

But what do vets know right?

Never from endangered species? That's great because it would be against the law to use fur of endangered species, so you wouldn't even be able to sell it in the stores. Aren't they merciful? They don't take animals from the wild that they aren't allowed to trap.

Problem is that most animals are raised for fur and not trapped in the wild. Don't take my word for it, just check out the international fur trade federation's website on farmed fur

Farmed furs are the mainstay of the fur trade, accounting for some 85 per cent of the industry's turnover. Production figures for mink and fox farming vary annually. Most recent figures (2008) show that approximately 56 million pelts were produced in that year.

85 percent is from fur farming. Mostly fox, mink,... So the discussion is first and foremost about animal welfare on those farms and the environmental impact that these have. Are there really any transparent animal welfare regulations in place and are they enough to ensure animal welfare?

NO In the US every states has it own set of rules. In the EU every country has it own set of rules (or lack thereof) and in Canada laws regarding animal welfare can differ from province to province. The only thing that stays the same is the fur industries marketing strategy.

Revetispe i bur

2. How can the use of animal to make a luxury product ever be ethical?

Fur is green:

But Nature is not Disneyland

Thanks for clearing that up. A fur farm isn't exactly a theme park either.

The fur trade (and other wildlife use) also provides a financial incentive to protect the natural habitat of animals

So because of the "free market" animal species will continue to exist and not go extinct. That's what they are saying right there. As long as we can make money from them we will protect kill them later...and make money. It worked out great for whales or spotted cats in central america (killed off for the fur trade all the way up till the eighties).

Fur farms are also environmentally sound


I've blogged about this before as well...right here: study proves fur is not green

A study was published by research and consultancy organisation CE Delft: Fur: harmful to the environment The title says it all doesn't it?

On February 25, 2011, CE Delft released the report 'The environmental impact of mink fur production'.
This study reports on a life cycle assessment (LCA) of mink fur production,

To produce 1 kg of fur requires more than 11 animals. In the course of its lifetime, mink eat about 50 kg of feed, resulting in 563 kg of feed required per kg of fur

Compared with textiles, fur has a higher impact per kg in 17 of the 18 environmental categories, including climate change, eutrophication and toxic emissions

The link to the full study: CE Delft: fur harmful to the environment

3. Animal welfare

Fur is green:

Trapping in Canada is strictly regulated by the provincial and territorial wildlife departments.

Fur farming, like all agriculture, is regulated by the provincial agriculture departments.

The fur industry says this of course in every country...and the international fur industry claims that their entire sector as a whole is well regulated...

To avoid repeating myself, here is nice little documentary about the fur trade and what they don't tell you:

Up Against the Wall / Kniven på strupen from Ola Waagen on Vimeo.

Question 4: Are those videos going around for real?

Fur is green:

Unfortunately there are many documented incidents of activist groups “staging” horrible videos to fuel their fund-raising drives. They do this because the stakes are high! Animal activist groups now rake in millions of dollars with sensationalized, media-driven campaigns. (

First things first: fact check on activist cash and the center for consumer freedom on sourcewatch was created by Berman & Co., a public affairs firm owned by lobbyist Rick Berman. Based in Washington, DC, Berman & Co. represents the tobacco industry as well as hotels, beer distributors, taverns, and restaurant chains.

And it's always the same little game of 'evil' animal activists staging everything and abusing animals themselves so they can rake in the big bucks you of course get when you are an activist or working for an NGO. That's the way to get rich.

They tried the same game in Denmark and I blogged about that too. The animal activists were proven right. They didn't fake or stage anything: fur breeder charged with animal abuse:

Earlier this year animal activists released footage of minks living in appalling conditions on his fur farm. The fur industry of course tried to persuade the public that the images were forgeries, but danish police thought the matter was serious enough to investigate.

And what they found confirmed the footage made by the animal rights activists.

5. cat and dog fur

Concerning dog and cat fur, it is all legal in Canada. Not in the EU though...and I wonder how much cat and dog fur can be found in Canadian stores, and what we can do about it without proper laws, since nothing stands in anybody's way of legally buying and selling it.

Fortunately there are some voices that want to change this: Local MP wants cat and dog fur ban

Products that use Cat and Dog Fur products are banned in countries all over the world,” said Neville. “Yet these products remain legal and can be imported, exported and sold in Canada without any labels, this is a deplorable practice and must be stopped."

Saturday, August 13, 2011

Oslo fashion week fur free: yet again

Rev titter ut av kasse
Oslo fur farm - Nettverk for dyrs frihet

Oslo fashion week is fur free...again! After being the first ever fashion week in the world to go fur free last winter, they decided to continue their fur free policy during this fashion week running from august the 8th till august the 14th.

This is a great thing and also sparks a debate about the role of the fur industry in fashion and the influence they try to have on young designers and the world of fashion as a whole.

This is a great opportunity to get our point across in the press. This is just one great example:

ukeavisen ledelse (link in norwegian)

Markedsføringsorganet Saga Furs bruker nemlig nesten like mye på markedsføringstiltak som norsk pelsbransje får i subsidier. Er norsk motebransje nå i ferd med å b li immune mot framstøtene fra pelsbransjen?

Translation: Saga Furs spends almost as much on marketing as the norwegian fur industry receives in government subsidies. Is the norwegian fashion industry becoming immune to fur trade marketing?

The fur industry doesn't like this of course and responds in its own predictable way. Just take Eva Kruse (Copenhagen fashion week) for example...who said just about the same as last time around.

Basically she is critical of the decision to go fur free made by Oslo Fashion Week and she thinks that every designer should be able to decide on his/her own whether to use fur or not.

Eva Kruse naturally forgets to mention that designers were forced to use real fur in their designs if they wanted to participate in the opening show of Copenhagen Fashion Week. How about freedom to decide what to use again?

You can visit the fashion week website here

And be sure to check out known designer Fam Irvoll

She is fur free and started fashion against fur (link in norwegian)

An initiative of important players in the norwegian fashion industry to counter the influence of the fur industry in fashion.

I've blogged about the Oslo Fashion Week before here: Oslo fashion week fur free